“If you had $100,000, how would you use it to market Chevrolet to your friends?” This was the question posed to my ADVT 2550 Creative Strategies for Advertising class. As part of the Chevy College Marketing Challenge, we were tasked with creating a marketing plan for the Mid America Chevrolet Dealers focusing on the redesigned 2024 Chevy Trax. We worked with a $100,00 mock budget and a real $2,000 budget for our required live event. Our event was hosted at Anheuser-Busch Biergarten where we had a 2024 Chevy Trax for people to interact with, brochures and information for those to learn more, free limited-edition ornaments with completion of a survey, as well as the opportunity to enter a raffle worth over $500. I also helped present our plan live to the judges from the Mid America Chevrolet Dealers.
